Services

                  

Production Design:

  • Artistic services

    • Design of main set based on overall concept idea / creative brief.
    • Design of individual performances or set changes within the various sections of the show.

    Products

    • Concept description of visual references for the main set design.
    • Sketches of main set idea.
    • 2D CAD PDF package of main set.
    • 3D CAD model of the design inserted into venue drawings.
    • Visualisation package of 3D renders. Colour illustrations of the design in the venue from given camera angles.
    • Detailed design specification for workshops.
    • (3D AutoCAD file and 2D PDF CAD package will hold sufficient information for workshops to make their own construction drawings, but will not on their own exist as such).

    Management services

    • Workshop supervision, oversee fabrication of set and set pieces to correspond with set design.
    • Art direction / onsite artistic management of crew when the set is first set up.
    • Budget management of scenery budget together with client. Advising the client to help ensure scenery elements are priced to the best and cheapest option for show production so the client is not left with unpleasant surprises.
    • Advising with regards to vendors prices and services / pitching. (Rockart Design work independently of workshops, fabricators and other vendors. Clients can take our material to any vendor of their choice for costing or use as basis for a bid package. The final vendors are chosen by and paid directly by the client).

                  

Creative Direction:

  • Based on the core values of the brand / the show and in collaboration with e.g. show-producers, director or management to create a Creative Brief.

    A Creative Brief is a written document and visual reference material as well as clips of video material, defining an artistic direction for the show. The purpose of the Creative Brief is to provide the additional creative team with inspiration and guidance to maintain the overall artistic idea working within all expressive parameters / departments such as direction / lighting / screens and broadcast graphic /choreography / costumes / make up of the show.

    The Creative Brief will incorporate criteria of success regarding artist / brand integrity and profile (or change of profile), interest of investors, ticket sales, broadcast live and TV audience, venue, performances, viewer ratings and demographic. (As these factors will be fundamental for the development of the Creative Brief, it is a given that these are known entities and identified prior to the work process).

    If required, we can assist identifying the best creative team for the show based on the Creative Brief. (Given these are not already selected).

    We consult and guide all creative decisions to be in line with the Creative Brief and ensure all parameters of the show communicates the same message identified in the Creative Brief.

    Based on the Creative Brief to develop an extended visual concept for show graphic, live on screens and broadcast. If required, direct the development of the show graphic.

    Your input is the heart and soul of the show. We will be there to help ensure that this is what your performance / show communicates to the world by coordinating and adjusting all expressions of the show to extend your ideas.

                  

Show Branding / Brand Development:

  • Identifying the core values, profile (or new profile) and integrity of the artist/the show/the brand. Through dialogue with artists / producers / brand managers in a series of workshops to define and fine-tune new or existing brands and develop strategy for achieving defined goals.

    Your input is the heart and soul of the branding. We will help you identify and structure the brands core values and summarise it in a brand report. We will be there to help coordinate every expression you send out, such as logo, website, corporate events and invitations in correspondence with the show brand.

    Identify criteria of success with regards to artist / brand / show in terms of interest of investors / sponsors, ticket sales, broadcast live and TV audience, venue, performances, viewer ratings and demographic.

    Evaluation of previous shows and similar shows and show structures.

    Looking at the past, the present and the future of the brand and identify a strategy for moving the brand forward to the desired profile. Develop a strategy for how the brand develops and maintain a unique market position.

    If required, develop a strategy for how the brand can expand broader than the actual show / tour and stay alive and engaging further than the actual show / tour.

    The service evaluates, guide / directs and advises on an existing or the development of new graphic identities and logos, but does not include the actual creation of graphic design / identity, website or other branding products. However we are happy to point you in direction of companies who can create these products but also happy to continue working with your team if you already have one in place.

    Evaluation after the show.

                  

Consultancy Services:

  • Brand consulting

    General advice and adjustment in connection with existing brand. Consulting in connections with specific brand questions. Brand consulting is an hourly or daily service and does not include brand development.

  • Design consulting

    General advice and adjustment in connection with existing designs or general design questions. Fine-tune or evaluate existing designs. Design consulting is an hourly or daily service and does not include actual design development.

  • Creative direction consulting

    General advice and adjustment in connection with existing shows or performances, which already have a Creative Brief in place. Creative direction consulting is an hourly or daily service and does not include design development and development of the Creative Brief.