Services

Creative Direction:

As a Creative Director, we help you put together the overall concept and ideas for the performance, TV-Show, tour or event.

This concept will effectively be written into a Creative Brief and mood-board with examples as inspiration and as a guide for all other creatives on the team. The creative team is for example: lighting, screen content, direction, choreography, set design, styling, make up etc.

The Creative Brief incorporates criteria of success regarding artist authenticity, brand integrity and profile (or change of profile). But can also be from various interests of other investors or stakeholders for example: ticket sales, live and TV-audience, venue, viewer ratings and demographic etc.

If required, we can assist identifying the best creative team for the show to deliver the Creative Brief. (Given they are not already chosen).

We consult and guide all creative decisions throughout the process to be in line with the Creative Brief. We work to ensure and adjust all parameters of the show communicates the same message from start of to the final delivery.

Your input is the heart and soul of the show. We will be there to secure that your vision is what your show communicates on show-day to the audience.

Content Producer

As Content Producers, we develop an extended visual concept for each song, performance or section of the show integrating the screen graphics with both the set architecture and the overall vision of the show/concert.

We treat the screen as an extension of the set and create visual set changes within the content, playing with the relationship between set and screens.

• We create specific creative content briefs for each performance in the show and can provide 3D renders illustrating how the content works within the set.
• We work with a team of graphic animation artists and specialist content houses to create different atmospheres and looks for the show.
• We provide the option of creating a real-time 3D model testing environment for pre-rehearsal content testing/visualisation within the set model.
• We manage the creative workflow to ensure that the animations are of the highest standard and quality, as well as timely delivery of the content and on-site programming.
• We provide on-site content management and art direction between artist/producers, content houses and media programmers.
• We provide budget management and contract help and advice, to ensure a fair and mutually beneficial deal for both client and content houses. We also offer a solution where Rockart Design supplies the content.

Our fees are scalable and we will be happy to put together a bespoke package for your production depending on your requirements. Feel free to contact us for a free quote.

Screen Content:

In addition to the creative services Rockart Design also supplies screen content for clients who require a full package.

The animated screen content is where you really focus on the storytelling for your performance, from song to song of your tour or section to section of your show/event.

When we supply screen content for a show we naturally work in very close relation to the architecture of the set design. We are fascinated by creating magical looks where playing with the border between set and screen, so it is not obvious where the set ends and the screen begins.

Some of the content we generate internally and some we outsource to studios who are experts in their fields and with whom we have long-term working relationships. The advantage of this approach is that when we supply the screen content, we test and therefore know that it works specifically with any unique set designs.

"Nicoline has spoken at the PLASA Show in London twice now – in 2014 and again this year in 2016. Her presentations focus on the creative side of the use of technology, something that is sometimes missed in the high-tech nature of the event. Nicoline’s presentations always attract a lot of attention – great for us in the run up to the event – and the theatre onsite is always packed. Nicoline is a very professional and highly engaging speaker, who captivates her audience with beautifully presented and fascinating presentations. We hope she will come back again to speak next year."
Sophie Atkinson

Content Manager, PLASA Events

Nicoline has built up a reputation over the years as a renowned public speaker, and has spoken internationally at industry conferences, conventions, art schools etc. She speaks on various subjects including:

• The Art of Creating Impactful Artist Performances
  Seminar Description: Nicoline Refsing, Production Designer, Creative Director and founder of Rockart Design has, for the past three years, been creating iconic artist performances for the Eurovision Song Contest. Nicoline will show us examples of her work and the creative process behind the performances, amongst others “Australia” who came in second in the competition this year.
• Making the Eurovision set come to life
  Seminar Description:The work Rockart Design has performed for Eurovision, primarily focused on Eurovision 2014, where Nicoline was Creative Director and Content Producer, creating the 37 countries performances on the show. How we worked with the set and brought the performances to life.
• My work and career as a female entrepreneur in the entertainment and music business
  Seminar Description: Nicoline’s journey from student in Denmark, moving to London working for Mark Fisher and Stufish and starting her own business Rockart Design 5 years ago.
• How to create and grow brands and brand experiences
  Seminar Description: The creative side of designing an awards show and creating unique visual identity for entertainment shows and events. How to create spectacular brand experiences for your audience.

Please contact us for more information.

Plasa Excel Exhibition Centre, London 2014